Evan’s Story

“C’mon, you’re on a boat riding up to waterfront mansions that have artists, artwork galore, live music, appetizers and a bar. What’s not to love?”

“I am a native Broward guy, Coral Springs High class of 2004. People always talked about Art Basel, the Rubell Family Collection and a place called Wynwood, but they never mentioned anything about art in Broward. I wanted to shine the light on the creative locals right here.

That was just an idea a few years ago. Now I can hardly think of anything else.

People ask me all the time about how I think that art is going to change Broward County and I tell them this: ‘Think about Wynwood 20 years ago: did anyone ever go there? What is it like when you go to an art show? Do you want to get something to eat or drink after? Maybe walk around the area? That concept even has a name: walkability. When an area has something that brings people together, people want to live in that area, they want to work in that area, companies want to establish in that area because it’s the cool place to be. That is what drives up rents and real estate like it did in Wynwood, like it did in SOHO in New York City and that is how neighborhoods are born.

I care about art and artists. I gravitate to their energy and what they do. Although I am not an artist, I am inspired by their ability to change places. This concept is how I began the #choose954 social movement with the primary goal of cultivating local culture right here in my 954 roots.

I wanted to do something special to showcase local artwork since it wasn’t feasible for many of the artists to participate in the big, pricey Miami Art Week fairs. Art fairs are traditionally featured in tents, convention centers, hotels and on the streets. I wanted to use our local landscape assets and create a one-of-a-kind art fair that could only happen here.

Soon after I met my partner Andrew Martineau at a Tower Club event, I told him about my idea for a ‘Basel in Broward’ type art fair and he wanted to do it too. Andrew is an artist and an art teacher and created the concept of commission-free art galleries in malls. He has also served on the film commission. To get the project started, he opened up his own piggy bank to fund the first Art Fair on the Water in 2017. We both believe that ideas don’t mean anything unless they get executed.

This is what The Art Fair on the Water is like:

First we board chartered water taxis from Pier 66. On the taxi I talk about the artists and how this event helps the local art community. We go to vacant luxury waterfront homes that are temporarily transformed into mini museums. Each house/museum has a bar, appetizers, live music and a chance to mingle with the artists and see their work. The houses are all for sale and the realtor is also there, should you be in the market for a multi-million dollar waterfront estate. The customized intracoastal waterway route leisurely takes people from house to house. After the fair is over for the day, local restaurants and hotels join in for the after parties and this has helped create the Fort Lauderdale Art & Design Week.

We are a smaller, quieter art fair with opportunities for intimate connections. If you’re the kind of art lover who doesn’t like crowds then you will be in heaven. Last year, Forbes, Architectural Digest, Thrillist, DecoDrive, New Times and the Sun Sentinel all gushed about how an art fair like this one cannot be duplicated and there is nothing else like it anywhere.

Sounds great, right? And easy to put together? Right? You would think the City of Fort Lauderdale, Broward County and local businesses would want to get their businesses and brands behind this, but that has not happened yet. When you do something new it takes a while before people can wrap their heads around it.

We’ve learned that doing a large-scale project like this is about balance. Not everything will go our way on our timeline. We stay committed. We trust the process. The actual event is total bliss for us. The artists love us, the realtors love us, the people that participate love us and the media loves us. Everyone loves us, because this event is the right thing to do.

Eventually, everything else will catch up.”

6 thoughts on “Evan Snow: Broward’s New Kind of Art Fair

  • Sandra CanningJanuary 24, 2020 at 3:43 am

    Congrats to the organizers and fellow artist participants. https://torosiete.museum/artftlauderdale/shop/shop-by-artist/sandra-canning/

    Reply
  • M. Pedemonte, Psy. D.January 16, 2020 at 6:11 pm

    Awesome concept. Love his passion and optimism. Yeap, it will b a reality. Where would be without the dreamers?

    Reply
  • VivJanuary 15, 2020 at 4:24 pm

    Don’t give up. We are rooting for you!

    Reply
    • Chana Wiesenthal EliasJanuary 17, 2020 at 2:02 am

      YES- as a participating artist back for my third year I can say, ” Yes ” this Art Fair is brilliant in concept and well done in execution. The alliances created have enriched the community as a whole. Yes, as an artist I love working with Evan and Andrew – this year is going to be fire.

      Reply
  • Rose ShawJanuary 14, 2020 at 8:15 pm

    Sound great keep me posted on progress

    Reply
  • Jodi TannerJanuary 14, 2020 at 12:18 pm

    This is an Art event that we look forward to all year… We love Broward County , we love the Artists and the Art, we love the beautiful homes on our gorgeous intracoastal waterways that the fun Water Taxis take us to, but mostly we love the people … old friends and new ones who are all there to support and celebrate our Arts and Culture which ultimately makes this world a better place to live, grow, and happily thrive…..Thank you ArtFtl Jodi Tanner

    Reply

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